2025 Conference Catalog

As a designer, my goal for the 2025 Conference Catalog was to move beyond just listing products and instead create a visual narrative that shows how a brand actually "lives" in a high-stakes environment. By creating designs for Blockform, a fake brand, I was able to demonstrate how a single design system can be adapted across a diverse physical toolkit to enhance your brand.

I structured the campaign around the attendee's journey: starting with high-energy handouts like stickers and flyers to entice and engage from a distance , then moving into "Conference Essentials" like bi-fold brochures and custom softcover journals to provide depth and value once a connection is made. This layered approach doesn't just show off print quality; it provides a blueprint for our customers to conquer their next event by creating a premium, cohesive brand experience that attendees actually want to keep.